Information We Collect

When you reach out to us for corporate floral arrangements or gift services, we gather details you choose to share. This includes your name, business name, email address, phone number, delivery addresses, and any specific requirements for your floral needs. We also collect payment details when you place orders, though these are processed securely through our payment partners.

For our corporate clients, we may obtain extra business information such as company registration details, preferred delivery times, and budget preferences. This helps us deliver a service tailored to your enterprise needs.

Our website automatically gathers certain technical information when you visit. This includes your IP address, browser type, device information, and how you navigate our site. We use this data to enhance site performance and understand how clients discover our services.

How We Use Your Information

We primarily use your personal information to fulfill flower orders and deliver excellent customer support. This involves processing orders, coordinating deliveries, sending order confirmations, and following up to ensure you’re satisfied with our service.

• Processing and completing your flower orders and gift arrangements
• Communicating about order status and delivery timelines
• Providing customer support and responding to inquiries
• Enhancing our services based on your feedback and preferences
• Sending relevant updates about our services (with your consent)
• Maintaining records for business and legal compliance

We also use aggregated, non-identifiable information to understand market trends and improve our operations. For instance, we might analyze which types of arrangements are most popular across seasons to better plan our inventory.

With your explicit consent, we may send information about seasonal offerings, special promotions, or new services that could interest your business. You can opt out of these communications at any time by clicking the unsubscribe link in our emails or contacting us directly.

Information Sharing and Disclosure

We do not sell, rent, or trade your personal information to third parties for their marketing purposes. Your data stays within our business ecosystem and is shared only when necessary to provide our services or comply with legal requirements.

We collaborate with trusted service providers who assist us in delivering our services. This includes payment processors, delivery partners, and flower suppliers. These partners are contractually obligated to protect your information and use it solely for the specific services they provide to us.

We may disclose your information if required by United Kingdom law, court orders, or government regulations. This includes compliance with GST regulations, business licensing requirements, and other legal obligations that apply to our operations in London and across United Kingdom.

Data Security and Protection

We take data security seriously and implement multiple layers of protection. Our systems use encryption for sensitive data transmission, secure servers for data storage, and regular security updates to guard against threats.

We also implement physical security measures for our office systems, and we limit access to personal information to employees who need it for their work. Our team undergoes regular training on privacy practices and data handling procedures.

Payment information is processed through secure, encrypted systems that comply with industry standards. We do not store full credit card numbers on our systems – this information is handled by certified payment processors specializing in secure financial transactions.

While we implement strong security measures, no system is completely immune to risks. We continuously monitor and update our security practices to address evolving threats and maintain high protection standards.

Your Rights and Choices

You have several rights regarding your personal information. You can request to see what data we hold, ask us to correct inaccurate information, or request deletion of your data when legally permissible.

• Access your personal information and understand how we use it
• Request corrections to inaccurate or outdated information
• Request deletion of your personal information (subject to business and legal requirements)
• Opt out of marketing communications while continuing to receive service-related messages
• Request information about how your data has been shared
• File complaints about our privacy practices

We keep your information only as long as necessary for business purposes and legal requirements. Order records are typically kept for accounting and warranty purposes, while marketing preferences are retained until you request removal.

When we no longer need your information, we securely delete or anonymize it. Some information may be retained longer if required by United Kingdom business laws or for legitimate business interests like preventing fraud.

Cookies and Website Technology

Our website uses cookies to improve your browsing experience and help us understand how visitors use our site. Cookies are small files stored on your device that remember your preferences and enable certain website features.

Essential cookies are necessary for our website to function properly – they enable basic features like page navigation and access to secure areas. These cookies don't collect personally identifiable information and are automatically enabled when you use our site.

We use analytics cookies to understand how visitors interact with our website. This helps us identify popular content, optimize page performance, and improve user experience. This information is collected in aggregate form and doesn't identify individual users.

You can control cookie settings through your browser preferences. However, disabling certain cookies might affect some website features and your overall browsing experience.

Business Transfers and Changes

If AmberCandleRoute undergoes significant business changes such as mergers, acquisitions, or sales of assets, your personal information may be transferred as part of the business transaction. We would notify you of any such changes and ensure that your information continues to be protected under privacy standards consistent with this policy.

In the unlikely event that we cease operations, we would ensure that your personal information is either securely transferred to a successor business (with appropriate privacy protections) or securely deleted according to data protection best practices.

Updates to This Privacy Policy

We may update this privacy policy periodically to reflect changes in our practices, services, or legal requirements. When we make significant changes, we'll notify you through email or by posting a notice on our website before the changes take effect.

Minor updates for clarity or administrative changes may be made without prior notice. We encourage you to review this policy periodically to stay informed about how we protect your privacy.

Children's Privacy

Our services are designed for businesses and adult consumers. We don't knowingly collect personal information from individuals under 18 years of age. If we become aware that we've inadvertently collected information from someone under 18, we'll promptly delete that information from our systems.

Parents or guardians who believe we may have collected information from their child can contact us using the information provided below, and we'll address the situation immediately.

International Data Considerations

Our primary operations are based in United Kingdom, and we store and process data within United Kingdom jurisdiction. However, some of our service providers may process data internationally. When this occurs, we ensure appropriate safeguards are in place to protect your information according to applicable privacy laws.

We comply with United Kingdom data protection laws and regulations, including those related to business operations, financial transactions, and customer data handling. Our practices align with evolving privacy standards in United Kingdom's digital economy.